About BYD France
BYD France is the French National Sales Company of BYD BV Europe and BYD Company Ltd, a China-based company and a leading global supplier of green energy technologies. BYD France offers a range of electric vehicles, including all-electric cars, buses & forklifts. BYD is expanding its operations in France to support a growing portfolio of New Electric Vehicle Passenger car and LCVs projects.
About the role
The PR Manager reports directly to the Marketing & Communication Manager.
The PR Manager is responsible to build the brand and drive sales in France by working closely with the Marketing & Communication Manager and build solid relations with Media Agencies, Press, French local institutions and support the dealer network
Key Objectives & Responsibilities:
- In charge of Marketing plans implementation aligned with European Marketing and PR Team.
- Develop and manage National advertising and PR campaigns in conjunction with appointed agency.
- Be the local point of reference for PR activities in France.
- Build relations with press, media, digital influencers… and ensure visibility of the brand and product stories.
- Ensure test drive facilities for Press, Media, Social media influencers and leasing companies (STR / LTR)
- Be a brand Ambassador and work always with the Customer in mind.
- Actively engage and Collaborate on any European event or activity as needed.
Commercial and funnel management metrics
- Sales & Delivery goals
Brand Awareness & Positioning
- Brand perception vs ideal positioning
- Customer engagement level
Required skills, qualifications and experience
- University Degree in Marketing, Sales, or commercial disciplines.
- Solid Experience in Automotive industry or Branded Retail Products.
- 5+ years of experience in roles related PR & Communication management and Marketing skills in Automotive business.
- Excellent Digital Tools knowledge.
- Customer-oriented mindset.
- Excellent communications and interpersonal skills.
- Able to prioritize and work proactively with efficient time management skills.
- Resilient and open minded.
- Results oriented. Ability to work to deadlines, hands on approach, motivated to get results.
- Effective and eloquent communicator in English & French language mandatory (Other European languages and/or Mandarin Chinese would be a plus)
- Connected with our Mission and a more sustainable Future.
BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 220,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.
Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team 🌏