About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD Europe BV located in Schiedam, Netherlands is the marketing and sales HQ of BYD Co., Ltd based in Shenzhen, China. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.

About BYD France

BYD France is the French National Sales Company of BYD BV Europe and BYD Company Ltd, a China-based company and a leading global supplier of green energy technologies. BYD France offers a range of electric vehicles, including all-electric cars, buses & forklifts. BYD is expanding its operations in France to support a growing portfolio of New Electric Vehicle Passenger car and LCVs projects.

About the role:

As the Product Localization Owner (Passenger Cars), your main responsibility is to lead and facilitate the localization of our passenger car portfolio in the French market. You will actively coordinate with the product, sales, marketing, and R&D teams in Europe and China to provide valuable feedback on market trends, policy changes, competitor tendencies, and expectations from users or partners. Your role will also involve managing product localization programs to ensure a smooth product launch and successful deployment.

The European Product Department focus on market, customer, policy, regulation researches, and competitor analysis to develop a comprehensive product strategy that aligns with our vision and goals. We aim at creating an impactful European NEV portfolio that exceeds user and market expectations, while ensuring that all regulatory frameworks and business requirements are met. With the successful introduction of BYD HAN and BYD ATTO 3 in 2022, we are excited to welcome talents who can support us in bringing more competitive passenger car models to the market in 2023.

As a member of the European Product Department, the Product Localization Owner (Passenger Cars) will report directly to the EU Product Manager (Passenger Car) and indirectly to the Country Manager in France (dotted line).

Key Responsibilities:

 1. You will take the lead in product localization projects in the French market. This will involve identifying market requirements and uncovering consumer insights that will help us develop products that meet the needs of our target audience.

2. Manage product demands from various stakeholders, including user groups, dealers, and local authorities or associations. To achieve this, you will collaborate with cross-functional teams, including R&D, sales, business planning, and marketing, to convert the demands into product implementations that align with our product strategy.

3.Manages local product campaigns, such as test-drive events and customer clinics, to help refining our product proposition, and raise awareness of our products and generate interest among potential customers.

4. Develop and manage the regional product team, ensuring that the team is aligned with local business expansions and has the necessary skills and resources to support our product localization efforts in the French market.

5.Support the product marketing team with local market, consumer analysis, and competitor benchmarking, providing valuable insights that will help us develop effective marketing strategies for our products.

6. Support other local activities, such as validation tests and product training, at the early stage of (pre-) launches of new passenger car models in Europe. By doing so, you will help ensure that our products meet all relevant regulatory frameworks and business requirements.

Requirements:

• Bachelor's or master’s degree in Sustainble Transition, Automotive Engineering, Marketing, Business Administraion, or a related field.
• 5 years of experience in the product management or related industry, a proficiency in project management is a plus.
• Oral/written fluency in French and English is mandatory; Proficiency in Chinese or other European languages is a plus.
• Strong data collection and analytical skills, with the ability to extract and present critical insights.
• Effective communication skills and the ability to work collaboratively across all technical teams and disciplines.
• Disciplined, fact-based, and rational approach to problem-solving.
• Ability to prioritize, multitask, and work in a fast-paced environment.
• Team player with a customer-centric, can-do, live-and-learn mindset.
• Passion for NEVs and sustainability.
• Understanding of NEV technical paths, performance parameters, design, and their impact on UX.
• Valid driving license B or equivalent driving license for passenger cars.

We offer:

An exciting opportunity to lead European transition to Zero Emissions transportation and de-carbonization of the economy. 

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team 🌏