About the role

We are looking for a highly motivated and experienced Product Marketing Specialist to join our team in Europe. The Product Marketing Specialist will be responsible for developing and executing product marketing plans for BYD Europe's new energy vehicle products, including conducting market analysis, defining target audiences, messaging, positioning, and go-to-market strategies.

The European Product Department focus on market, customer, policy, regulation researches, and competitor analysis to develop a comprehensive product strategy that aligns with our vision and goals. We aim at creating an impactful European NEV portfolio that exceeds user and market expectations, while ensuring that all regulatory frameworks and business requirements are met. With the successful introduction of BYD HAN and BYD ATTO 3 in 2022, we are excited to welcome talents who can support us in bringing more competitive passenger car models to the market in 2023.

As a member of the European Product Department, the Product Marketing Specialist will report directly to the European Product Manager (Passenger Car).

Key Responsibilities

• Conduct market analysis: Conduct in-depth market research and analysis to understand the competitive landscape, market capacity, volume-pricing correlation and incentive policies of the European passenger car markets. Identify trends, challenges, and opportunities that may impact BYD Europe's product marketing strategies.

• Develop and improve ICPs (Ideal Customer Profile): Use market research to develop and improve ICPs that accurately represent the target audience for BYD Europe's passenger car products. Map out each step of the customer journey, identify pain points, and create messaging that addresses customer needs and expectations.

• Collect and analyze customer insights: Collect customer feedback through surveys, focus groups, and other research methods. Analyze the data to gain a deep understanding of customer needs, behaviors, and attitudes toward BYD Europe's products. Use this information to provide structured product feedback and insights to the product research team.

• Work closely with the product research team: Refine and translate technological features into customer-oriented messages that resonate with the target user groups. Develop product messaging that highlights the unique benefits and features of BYD Europe's new energy vehicle products.

• Collaborate across multi-national/functions: Work closely and effectively with other departments, such as product management, PR & marketing, network development, and sales teams to build a cohesive and comprehensive product marketing strategy. Collaborate with multi-national teams to ensure consistency and alignment across all touchpoints.

• Drive go-to-market strategy: Drive the go-to-market strategy for BYD Europe's new energy vehicle products. Develop messaging and product positioning that create excitement, interest, and understanding of BYD passenger car products. Develop and execute operational campaigns that align with the overall product marketing strategy.

• Keep up to date with industry trends: Stay up to date with industry trends, competitor activity, and regulatory changes. Use this information to inform product marketing strategies and make data-driven decisions that drive business success.

Your Profile

• Bachelor’s or Master’s degree in marketing, business management or relating field.

• 3 years of experience in product marketing and product management of automotive or relevant industry. Success in bringing products to new market would be considered as a plus.

• Familiarity with automotive market analysis tools such as NCBS (New Car Buyers Survey), IHS (S&P Global), JATO.

• Excellent oral / written communication skill in English is mandatory. Chinese or other European languages will be a plus.

• A global view of the NEV technical path, performance parameters, design, and their perceptual impacts on the UX.

• Strong data collection and analytical skills, with the ability to extract and present critical insights.

• Effective communication skills and the ability to work collaboratively across all technical teams and disciplines with people from a variety of international backgrounds.

• Ability to prioritize, multitask, and work in a multicultural and fast-paced environment.

• Team player with a customer-centric, can-do, live-and-learn mindset.

• Passion for NEVs and sustainability.

• Valid driving license B or equivalent driving license for passenger cars.

• Ability to travel on a regular basis.

We offer

• Performance and experience based competitive remuneration, pension plan.
  

• 25 holidays + option to purchase 5 extra holidays.
  

• Commuting allowance when working from Office.
  

• Department & company wide teambuilding events.
  

• An exciting opportunity to be part of European transition to Zero Emissions transportation and de-carbonization of the economy.

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team 🌏