Product Marketing Intern (Passenger Car)
About BYD
Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.
BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.
BYD Europe BV located in Schiedam, Netherlands is the marketing and sales HQ of BYD Co., Ltd based in Shenzhen, China. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.
About BYD France
BYD France is the French National Sales Company of BYD BV Europe and BYD Company Ltd, a China-based company and a leading global supplier of green energy technologies. BYD France offers a range of electric vehicles, including all-electric cars, buses & forklifts. BYD is expanding its operations in France to support a growing portfolio of New Electric Vehicle Passenger car and LCVs projects.
About the internship
The Product Marketing Intern (Passenger Car) will be attached to Product Department, she/he will support to carry out product marketing plans for BYD FRANCE’s new energy vehicle products, including conducting market analysis, benchmark analysis, defining target audiences, messaging, positioning, and go-to-market strategies.
As a member of the French Product Team, the Product Marketing Intern will report directly to the Product Localization Owner (Passenger Car).
Key Responsibilities
- Conduct market analysis: Conduct market research and analysis to understand the competitive landscape, market capacity, volume-pricing correlation, and incentive policies of the French & European passenger car markets. Identify trends, challenges, and opportunities that may impact BYD Europe's product marketing strategies.
- Collect and analyze customer insights: Collect customer feedback through surveys, focus groups, and other research methods. Analyze the data to gain a deep understanding of customer needs, behaviors, and attitudes toward BYD Europe's products. Use this information to provide structured product feedback and insights to the product research team.
- Collaborate across multi-national/functions: Work closely and effectively with other departments, such as product management, PR & marketing, network development, and sales teams to build a cohesive and comprehensive product marketing strategy. Collaborate with multi-national teams to ensure consistency and alignment across all touchpoints.
- Support local product campaigns, such as test-drive events and customer clinics, to refine our product proposition and raise awareness of our products among potential customers.
- Keep up to date with industry trends: Stay up to date with industry trends, competitor activity, and regulatory changes. Use this information to inform product marketing strategies and make data-driven decisions that drive business success.
- Assist all French Product Team in other product localization work if needed.
Your Profile
- Graduate student (at least BAC+4) in marketing, business management or related field.
- Excellent oral / written communication skill in both French and English is mandatory. Chinese or other European languages will be a plus.
- Basic knowledge about NEV technical path, performance parameters, design, and their perceptual impacts on the UX.
- Strong data collection and analytical skills, a spirit of analysis and synthesis, with the ability to extract and present critical insights.
- Effective communication skills and the ability to work collaboratively across all technical teams and disciplines.
- Passion for NEVs and sustainability.
- Ability to prioritize, multitask, and work in a fast-paced environment.
- Valid driving license B or equivalent driving license for passenger cars.
Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team 🌏
- Department
- Product Management
- Locations
- Courbevoie
Courbevoie
About BYD Europe
As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.
Product Marketing Intern (Passenger Car)
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