Product Specialist – Istanbul
Location: Istanbul, Turkey
About the role
As the Product Specialist (Passenger Cars), your primary responsibility will be to support the product localization of our passenger car portfolio mainly in the Turkish market, and the other regions that assigned by the Product Manager. You will work closely with the Product Manager of Benelux & Türkiye, along with product, sales, marketing, and R&D teams in Europe and China, to facilitate the localization process. You will play an integral role in gathering and analyzing market trends, policy changes, competitor tendencies, and user or partner expectations.
You will be part of the European Product Department, focusing on market, customer, policy, regulation research, and competitor analysis. We aim to develop a comprehensive product strategy that aligns with our vision and goals. Your role will be crucial in ensuring smooth product launches and successful deployment.
As a member of the European Product Department, the Product Specialist (Passenger Cars) will report directly to the Product Manager of Benelux & Türkiye (Passenger Car).
Key Responsibilities
- You will heavily work on the pricing analysis for the region, and provide local market analysis, consumer analysis, competitor benchmarking, periodic price report, to providing valuable insights that will help us develop effective pricing strategies for the products in the region.
- Support in managing product demands from various stakeholders, including user groups, dealers, and local authorities or associations. You will collaborate with cross-functional teams, including R&D, sales, business planning, and marketing, to help convert these demands into product implementations aligned with our product strategy.
- Assist the Product Manager in managing the regional product team, ensuring that the team aligns with local business expansions and has the necessary skills and resources to support our product localization efforts in the target markets.
- Support other local activities, such as compliance tests and product training, at the early stage of (pre-) launches of new passenger car models in Europe. By doing so, you will help ensure that our products meet all relevant regulatory frameworks and business requirements.
Your Profile
- Bachelor's or master’s degree in Sustainable Transition, Automotive Engineering, Marketing, Business Administration, or a related field.
- 3 years of experience in product management, product engineering or related industry.
- Oral/written fluency in Turkish and English is mandatory. Chinese is a big plus.
- Strong data collection and analytical skills, with the ability to extract and present critical insights. (experience with Power BI and/or data visualization is a big plus)
- Valid driving license B or equivalent driving license for passenger cars.
We offer:
- Performance and experience-based competitive remuneration
- Department & company-wide teambuilding events.
- An exciting opportunity to be part of European transition to Zero Emissions transportation and de-carbonization of the economy.
Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team 🌏
- Department
- Product Management
- Role
- Product Specialist
- Locations
- Istanbul
- Remote status
- Temporarily Remote
Istanbul
About BYD Europe
As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.
Product Specialist – Istanbul
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