About the role

The Marketing and PR Manager is responsible to build the brand and achieve our commercial goals in the Region of Responsibility by developing solid relations with Dealers and developing the tools and services needed.

The Marketing and PR Manager reports directly to the Country Manager and dotted line to the European Marketing Manager.

Key Objectives & Responsibilities:

1. Definition of the Country Marketing Plan in line with business objectives and Global Marketing Strategic Guidelines.
2. Plan and Lead execution of National Events, conducting post event analysis to understand effectiveness of action and feed insights internally.
3. Supervise Dealer Plus marketing Plans and Monitor execution from Dealer Plus Partners.
4. Provide valuable inputs for the construction of the European Marketing Plan and monitor competitor activities (monthly installments, new campaigns….).
5. Develop and manage National advertising and PR campaigns in conjunction with appointed agency.
6. Take responsibility of management of marketing budget.
7. Be the local point of reference for PR activities in the Country.
8. Build relations with press, media, digital influencers and ensure visibility of the brand and product stories.
9. Be a brand Ambassador and work always with the Customer in mind.
10. Actively engage and Collaborate on any European event or activity as needed.

Required skills, qualifications and experience

1. University Degree in Marketing, Sales or commercial disciplines.
2. Solid Experience in Automotive industry or Branded Retail Products.
3. 5+ years experience in roles related to Marketing and PR management.
4. Excellent Digital Tools knowledge.
5. Customer-oriented mindset.
6. Excellent communications and interpersonal skills.
7. Able to prioritize and work proactively with efficient time management skills.
8. Resilient and open minded.
9. Results oriented.
10. Excellent English & Swedish /German language skills (Other European languages and/or Mandarin Chinese would be a plus)
11. Connected with our Mission and a more sustainable Future.

About BYD

BYD is a leading, high-tech multinational company, based in Shenzhen, China. It operates in four core fields of IT, automotive, new energy, and rail transit and employs over 220,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD Europe BV located in Schiedam, Netherlands is the marketing and sales HQ of BYD Co., Ltd based in Shenzhen, China. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team 🌏