About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD Europe BV located in Schiedam, Netherlands is the marketing and sales HQ of BYD Co., Ltd based in Shenzhen, China. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.

About BYD France

BYD France is the French National Sales Company of BYD BV Europe and BYD Company Ltd, a China-based company and a leading global supplier of green energy technologies. BYD France offers a range of electric vehicles, including all-electric cars, buses & forklifts. BYD is expanding its operations in France to support a growing portfolio of New Electric Vehicle Passenger car and LCVs projects.

About the department:

The Marketing Department within BYD Europe is responsible for developing and implementing tailored marketing strategies specific to the European region and creating comprehensive plans that resonate with the European target audience. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market.

As Senior PR (Position) you will:

The Senior PR is responsible for building the brand and driving sales in the local market by working closely with the Marketing Communication Manager and building solid relations with Media Agencies, Press, local institutions, and supporting the dealer network.

Responsibilities:

• Execute communications and PR campaigns to enhance brand visibility and market presence in Europe.
• Write and distribute press releases, coordinate with PR agencies to ensure timely and effective dissemination.
• Maintain and nurture strong cooperative relationships with press, media, and key opinion leaders (KOLs); manage PR communication resources and channels, develop media resources, and ensure consistent visibility of the brand and product stories.

• Develop and implement strategies for media monitoring and crisis communication management to address potential issues proactively.

• Actively engage in and collaborate on European PR events and activities as needed, ensuring the brand's presence and positive reception.
• Organize and manage media test drives, ensuring smooth coordination with press, media, social media influencers, and leasing companies.

Key Results:

• Deliver high-quality PR content;
• Enhance media engagement;
• Boost media publicity and brand awareness;
• Efficient campaign execution;
• Achieve commercial goals.

Your profile:

• University Degree in Communications, Media Studies, or Marketing, Public Relations;
• Solid Experience in the Automotive industry or Branded Public Relations field;
• 7-10 years of experience or more in roles related to PR & Communications in the Automotive business;
• Excellent Digital Tools knowledge;
• Customer-oriented mindset;
• Excellent cross-culture communications and interpersonal skills;
• Able to prioritize and work proactively with efficient time management skills;
• Resilient and open-minded;
• Results-oriented. Ability to work to deadlines, hands-on approach, motivated to get results;
• Effective and eloquent communicator in English and French. Chinese is a plus (Other European languages would be a plus);
• Connected with our Mission and a more sustainable Future.

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team 🌏