Programmatic Display and Video Specialist

About the department:

The Marketing Department within BYD France is responsible for developing and implementing tailored marketing strategies specific to drive France performance and deliver results that drive business objectives. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market.

The Role:

Key objectives and responsibilities:

- Plan and Implement digital programmatic plans and campaigns for France marketing team

- Optimise and report on all campaigns – sharing results with wider team

- Work with creative team to ensure best practice creative is used

- Assist with quarterly and annual planning of marketing budgets

Key results:

- Web traffic and leads driven by media campaigns

- Increasing engagement and performance of social media campaigns

- Improving brand awareness and image of BYD in the France Market

The Person:

This role will be focused on leading planning and delivery of programmatic trading for BYD France. The Programmatic specialist will deliver on planning, set up, delivery or programmatic media campaigns, including optimisation and leading on trading. The role will include planning campaigns, delivering media plans, strategic recommendations and identifying innovation opportunities. The team is responsible for both Brand, Performance and Tactical campaigns.

Your profile:

1. University Degree in Marketing, Sales, or commercial disciplines.

2. Effective and fluent communicator in French and English

3. Excellent Microsoft office skills.

4. Experience in programmatic media planning and execution of 360 campaigns.

5. Understanding of media market and key media owners & DSPs, Youtube, Quantcast, The Trade Desk

6. Knowledge of current digital media landscape and ability to optimize performance campaigns – particularly cookieless campaigns

7. Customer-oriented mindset.

8. Excellent communications and interpersonal skills.

9. Able to prioritize and work proactively with efficient time management skills.

10. Resilient and open minded.

11. Results oriented. Ability to work to deadlines, hands on approach, motivated to get results.

12. Connected with our Mission and a more sustainable Future.

We offer:

• Performance and experience-based competitive remuneration.

• 25 days annual leave + additional holidays.

• Company phone and Commuting and meal allowance.

• Department & company-wide teambuilding events.

• An exciting opportunity to lead the European transition to Zero Emissions transportation and de-carbonization of the economy.

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team 🌏