About BYD France

BYD France is the French National Sales Company of BYD BV Europe and BYD Company Ltd, a China-based company and a leading global supplier of green energy technologies. BYD France offers a range of electric vehicles, including all-electric cars, buses & forklifts. BYD is expanding its operations in France to support a growing portfolio of New Electric Vehicle Passenger car and LCVs projects.

As Paid Media Manager (Position) you will:

As a key member of the marketing department, you will play an important role working with local and global stakeholders in alignment and in coordination with our agencies to develop exciting paid media campaigns which build BYD brand awareness and sales performance in each market. Supporting the media agency and markets in planning and implementing media campaigns and providing updates and results to the wider European BYD automotive team.

This role is an opportunity for anyone interested in paid media to gain experience working in a dynamic growing brand and work across Europe with campaigns covering all areas of the marketing funnel.

Key objectives and responsibilities:

• Ensure Paid media plans are signed off on time to go live.
• Develop Paid marketing strategy for BYD France in terms of paid media, paid search, paid display and other paid projects.
• Manage and estalish the paid team and be the leader role in launch new product, paid project implementation.
• Work with relevant agencies to ensure creative requirements are understood for media campaigns and delivered on time.
• Liaise with markets to ensure media plans fit sales plans and needs
• Create presentations on activity and results for senior management team to review
• Ensure POs are provided and invoices paid in a timely fashion
• Quarterly and annual planning of marketing budgets

Key results:

• Web traffic driven by media campaigns
• Growing market share in all national sales companies across France
• Improving brand awareness and image of BYD in France