About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD Europe BV located in Schiedam, Netherlands is the marketing and sales HQ of BYD Co., Ltd based in Shenzhen, China. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.

About BYD France

BYD France is the French National Sales Company of BYD BV Europe and BYD Company Ltd, a China-based company and a leading global supplier of green energy technologies. BYD France offers a range of electric vehicles, including all-electric cars, buses & forklifts. BYD is expanding its operations in France to support a growing portfolio of New Electric Vehicle Passenger car and LCVs projects.

About the role

We are looking for a highly motivated and experienced Product Specialist to join our team in France. The Product Specialist will be mainly responsible for developing and executing product marketing plans for BYD France's new energy vehicle products, including conducting market analysis, defining target audiences, messaging, positioning, pricing and go-to-market strategies.

Key Responsibilities

• Conduct market analysis: Conduct in-depth market research and analysis to understand the competitive landscape, market capacity, volume-pricing correlation and incentive policies of the European passenger car markets. Identify trends, challenges, and opportunities that may impact BYD France's product marketing strategies.

• Develop and improve the ideal customer profile and product positioning: Use market research data to develop and improve the customer profiles that accurately represent the target audience for BYD France's passenger car products. Map out each step of the customer journey, identify pain points, and create messaging that addresses customer needs and expectations.

• Oversee the strategic pricing for all our future vehicles, volume potential, product specification and offer structure.

• Collect and analyze customer insights: Collect customer feedback through surveys, focus groups, and other research methods. Analyze the data to gain a deep understanding of customer needs, behaviors, and attitudes toward BYD France's products. Use this information to provide structured product feedback and insights to the product research team.

• Work closely with the product research team to refine and translate technological features into customer-oriented messages that resonate with the target user groups. Develop product messaging that highlights the unique benefits and features of BYD France's new energy vehicle products.

• Collaborate across multi-national/functions: Work closely and effectively with other departments, such as product management, PR & marketing, network development, and sales teams to build a cohesive and comprehensive product marketing strategy. Collaborate with multi-national teams to ensure consistency and alignment across all touchpoints.

• Drive go-to-market strategy: Drive the go-to-market strategy for BYD France's new energy vehicle products. Develop messaging and product positioning that create excitement, interest, and understanding of BYD passenger car products. Develop and execute operational campaigns that align with the overall product marketing strategy.

• Keep up to date with industry trends: Stay up to date with industry trends, competitor activity, and regulatory changes. Use this information to inform product marketing strategies and make data-driven decisions that drive business success.
• Support the product team in other product-related business.
• Other tasks assigned by the manager. 

Your Profile

• Bachelor’s or Master’s degree in marketing, business management or relating field.
• At least 5 years of experience in product marketing and product management in the automotive industry. Success in bringing products to new market would be considered as a plus.
• Excellent oral / written communication skill in French and English is mandatory. 
• Strong data collection and analytical skills, with the ability to extract and present critical insights.
• Effective communication skills and the ability to work collaboratively across all technical teams and disciplines with people from a variety of international backgrounds.
• Team player with a customer-centric, can-do, live-and-learn mindset.

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team 🌏