Role overview:

As a Product Specialist, you will play a key role in managing and promoting our product portfolio. You will support the Head of Product (your direct supervisor) and collaborate closely with Sales, Communication, and Dealer Network teams. This role requires a strong passion for cars, attention to detail, and the ability to turn technical features into compelling product stories.

      Key responsibilities:

• Support the definition of product positioning and configurations tailored to the Italian market
• Create and update product materials for internal and external use (brochures, product guides, competitive comparisons, presentations)
• Organize and deliver product training sessions for internal teams and dealers
• Monitor the competitive landscape: pricing, equipment, trends, regulatory impacts
• Contribute to product launch activities, events, and marketing campaigns
• Assist in developing digital tools and content to support product storytelling
• Provide day-to-day product support to the Sales team and retail partners
• Interact with external suppliers and partners to coordinate product-related initiatives and one-off activities
  
  Requirements:
  
  
• Bachelor’s or Master’s degree in Business, Marketing, Engineering, or related fields
• 3–5 years of experience in a similar role, preferably within the automotive industry (OEM experience is a plus
• Strong product passion, curiosity for innovation, and a customer-oriented mindset
  
• Excellent analytical skills and attention to detail
• Clear communication skills and ability to work in cross-functional teams
• Fluent in English (spoken and written); Chinese is a plus
  

       We Offer:

• A dynamic, international, and fast-growing work environment
• A chance to work with cutting-edge automotive technology and premium electric vehicles
• Real career development opportunities
• Health insurance (Metasalute) and meal vouchers.
• Departmental and company-wide team-building events.
• An exciting opportunity to participate in the European transition to zero-emission transportation and the decarbonization of the economy.

About BYD Group:

Founded in February 1995, BYD Group is a leading high-tech, multi-sector company focused on innovation and development in the automotive, rail, energy, and electronics industries. Committed to creating a better life through technological innovations, BYD Group leverages a powerful network of over 40 subsidiaries and 700,000 employees across more than 400 cities in 79 countries, actively driving the implementation of complete zero-emission and emission-reduction solutions. In 2023, BYD Auto sold 3.02 million NEVs (BEV+PHEV) globally, maintaining its position as the world leader in NEV sales. In January 2024, BYD became the official partner of UEFA EURO 2024, providing eco-friendly mobility services for the championship.

BYD embraces the responsibilities and duties of this era, firmly embracing the tides of electrification and automotive intelligence, and is asserting itself as a global leader in new energy vehicles in China and around the world, paving the way for ecological innovation and development.

Our goal is to build a zero-emission future that reconnects humanity with nature and a world of clean air. We are looking for talent to join this mission and make a positive impact in a diverse and dynamic world🌏.