About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD Europe BV located in Schiedam, Netherlands is the marketing and sales HQ of BYD Co., Ltd based in Shenzhen, China. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.

About BYD France

BYD France is the French National Sales Company of BYD BV Europe and BYD Company Ltd, a China-based company and a leading global supplier of green energy technologies. BYD France offers a range of electric vehicles, including all-electric cars, buses & forklifts. BYD is expanding its operations in France to support a growing portfolio of New Electric Vehicle Passenger car and LCVs projects.

Key Responsibilities:

Produce weekly social media performance reports, including reach, engagement, and lead generation.

Track lead conversion effectiveness from content and KOL (Key Opinion Leader) collaborations.

Execute social media Boosts / Paid Posts / advertising campaigns across platforms such as Facebook, Instagram, TikTok, etc.

Monitor campaign ROI, analyze performance, and provide recommendations for budget optimization and media buying strategies.

Collaborate with the content team to iterate and improve creative materials, enhancing ad efficiency and lead quality.

Job Requirements:

Bachelor's degree in Marketing, Communications, Digital Media, or a related field.

5 years of experience in social media marketing or digital advertising.

Familiarity with social media advertising platforms (e.g., Meta Ads Manager, TikTok Ads).

Strong analytical skills with experience using data tools (e.g., Excel, Google Analytics, Meta Insights).

Creative mindset with a keen eye for content performance and audience behavior.

Proficiency in English and French. Chinese is a plus.