Digital Advertising Specialist (Programmatic)
About the Department:
We are looking for a Digital Advertising Specialist (Programmatic) to drive the strategy and execution of programmatic ad campaigns. This role demands hands-on expertise in DSPs, audience segmentation, and data-driven decision-making. Automotive industry experience is an advantage.
Key Responsibilities:
Develop, manage, and optimize programmatic advertising campaigns using platforms such as DV360, The Trade Desk, or similar DSPs.
Implement audience segmentation strategies and real-time bidding optimizations.
Analyze data to maximize efficiency, optimize media spend, and improve campaign performance.
Work closely with data analysts to refine targeting methodologies using first-party and third-party data sources.
Monitor industry trends and programmatic advancements to ensure best practices are applied.
Develop insightful reports and present campaign findings to stakeholders.
Collaborate with creative and marketing teams to enhance ad effectiveness.
Qualifications & Skills:
5 years of experience in programmatic advertising.
Hands-on expertise with DSPs, SSPs, DMPs, and audience targeting.
Strong knowledge of data-driven advertising approaches and real-time bidding strategies.
Automotive industry experience is a plus.
Ability to analyze large sets of data and derive actionable insights.
Excellent communication and teamwork skills.
Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team 🌏
- Department
- Marketing
- Role
- Social Media Specialist
- Locations
- Milan
Milan
About BYD Europe
As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.
Digital Advertising Specialist (Programmatic)
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