About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD Europe BV located in Hoofddorp, Netherlands. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.

About BYD Sweden

BYD Sweden is the Sweden National Sales Company of BYD BV Europe and BYD Company Ltd, a China-based company and a leading global supplier of green energy technologies. BYD Sweden offers a range of electric vehicles, including all-electric cars, buses & forklifts. BYD is expanding its operations in Sweden to support a growing portfolio of New Electric Vehicle Passenger car and LCVs projects.
BYD is one of the world’s leading new energy vehicle manufacturers and a fast-growing brand in Europe. As part of our continued expansion in Sweden, we are now strengthening our national sales organization with a goal-oriented and business-driven Zone Sales Manager who will play a key role in developing BYD’s business through our dealer network across the country.

Purpose of the Role

The Zone Sales Manager acts as the key link between BYD Sweden and our dealers within an assigned region. The purpose of the role is to continuously develop the dealers’ business performance in order to achieve sales targets, customer loyalty, and overall quality in execution. The Zone Sales Manager combines strategic and operational responsibilities and ensures that BYD’s commercial strategy and brand standards are effectively implemented at dealer level.

Key Responsibilities

• Dealer Business Development

Develop and coach BYD dealers within the assigned region to achieve volume, profitability, and customer satisfaction targets. Negotiate and agree sales targets and KPIs with each dealer, ensuring alignment with BYD’s national plan. Monitor progress and follow up through documented meetings and action plans.

• Sales and Performance Management

Analyse dealer performance, market potential, and local business opportunities. Propose and implement corrective actions where needed to secure target achievement. Ensure that dealers maintain a healthy stock balance, effective lead management, and compliance with BYD retail processes.

• Market and Process Development

Review and improve local sales processes, offers, and marketing activities to strengthen BYD’s competitiveness. Collaborate with dealers to prepare and follow up quarterly market plans in line with local marketing budgets.

• Dealer Relationship Management

Act as BYD’s primary representative towards all dealers in the region. Build trustful, long-term relationships with dealer principals and management teams. Be a visible and motivating ambassador for the BYD brand in all interactions.

• Internal Coordination

Cooperate closely with the Sales, Marketing, After-Sales, and Finance teams to ensure consistent execution of BYD’s commercial strategy. Provide structured feedback and market intelligence to the Head of Sales and other departments at HQ.

• Decision-Making and Autonomy

Manage and allocate budget and incentives within the assigned region to maximize KPI achievement. Make independent commercial decisions within defined guidelines and act with high accountability.

Required Competencies & Personal Attributes

• Minimum three years of experience in a sales management or leadership position within the automotive industry.

• Strong business acumen and proven negotiation skills.
• Hands-on leadership style with the ability to coach and motivate dealer teams.
• Strategic mindset combined with operational drive and solution orientation.
• Solid understanding of retail finance and dealer profitability – financial knowledge is considered an advantage.
• Excellent communication and relationship-building skills; acts as a credible brand ambassador.
• High level of responsiveness and ability to prioritize under pressure.
• Analytical and data-driven; confident in using sales and reporting systems.
• Willingness to travel extensively within Sweden.

We Offer:

• Competitive remuneration based on performance and experience.
• Opportunities for department and company-wide team building events.
• A chance to contribute to the transition towards zero-emission transportation and the decarbonization of the economy.

If you align with our mission and have the skills we need, apply to be our Zone Sales Manager of Sweden today. Join us in our journey towards a sustainable future!

Location: Stockholm
Type of Employment: Full-time