About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD Europe BV located in Hoofddorp, Netherlands. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.

About the Department:

The Marketing and Public Relations Department within BYD Denmark is responsible for developing and implementing tailored marketing and PR-strategies specific to Denmark and create comprehensive plans that resonate with the Danish target audience. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the Danish market.

The PR Manager is responsible to build the brand internal communication for BYD Denmark, initiate activities, closely observe and monitor opinions and build solid relationships with various stakeholders and collaborate in close corporation with BYD HQ in China, and BYD PR team in Europe.

Key Responsibilities:

• Responsible for the corporate development, planning, and management of internal communication for the BYD Manufacturing Site within BYD Denmark.
• In charge of the process control and effectiveness of the communication plan, in line with BYD HQ in China, the European Marketing and the PR Team in the Netherlands.
• Create and maintain a favourable public image for BYD Management by communicating programs, accomplishments, or points of view.
• Establish and maintain relationships with internal stakeholders within the whole BYD-organization.
• Ensure that projects are completed on time and to the required quality standards.
• Collaborate with other departments and stakeholders to ensure that business needs are being met.
• Evaluate and summarize the effect of PR campaigns in cooperation with the local business team in Denmark.
• Actively engage and Collaborate on any European/Denmark event or activity as needed.
• According to the brand plan to develop relevant PR communication program and monitor and optimize the implementation of the landing.
• Monitor public opinion, conduct early warning of crisis public relations, and respond to and solve the crisis in a timely and effective manner when an urgent public relations crisis occurs.
• Internal communication BYD HQ, BYD EU, BYD Denmark.
• Communication plan together with Marketing Manager in Denmark.
• Select NGOs to work with and implement public welfare projects to promote good relations with the residents and other stakeholders.
• Initiating factory tours for stakeholders, media, representatives, giving corporate speeches.
• Be a brand Ambassador and work always with the Customer in mind.

Key Results:

• Commercial and funnel management metrics.
• Brand Awareness & Positioning.
• Stakeholder Satisfaction.
• Customer engagement level.
• Media publicity level.

Your profile:

• University Degree in Public Relations, Corporate Communication, Journalism, Marketing, Sales, or commercial disciplines.
• Solid Experience in Automotive industry or Branded Public Relations field.
• 8 - 10+ years of experience in roles related PR & Communication management in Automotive business.
• Excellent Digital Tools knowledge.
• Customer-oriented mindset.
• Excellent communications and interpersonal skills.
• Able to prioritize and work proactively with efficient time management skills.
• Resilient and open minded.
• Results oriented. Ability to work to deadlines, hands on approach, motivated to get results.
• Danish native speaker. Effective and eloquent communicator in English (other Nordic languages would be a plus).
• Connected with our Mission and a more sustainable Future.

We Offer:

• Competitive remuneration based on performance and experience.
• Opportunities for department and company-wide team building events.
• A chance to contribute to the transition towards zero-emission transportation and the decarbonization of the economy.

If you align with our mission and have the skills we need, apply to be our PR Manager in Denmark with your CV in English today. Join us in our journey towards a sustainable future!

Location: Denmark
Type of Employment: Full-time