About the Job

As the Product Specialist (Passenger Cars), your main responsibility is to lead and facilitate the localization of our passenger car portfolio in the Finland market.

You will actively coordinate with the product, sales, marketing, and R&D teams in Europe and China to provide valuable feedback on market trends, policy changes, competitor tendencies, and expectations from users or partners. Your role will also involve managing product localization programs to ensure a smooth product launch and successful deployment.

The European Product Department focus on market, customer, policy, regulation research, and competitor analysis to develop a comprehensive product strategy that aligns with our vision and goals. We aim at creating an impactful European NEV portfolio that exceeds user and market expectations, while ensuring that all regulatory frameworks and business requirements are met.

Key Responsibilities

• Product Sales Performance

  • Conduct in-depth market research to understand the competitive landscape, pricing dynamics, incentive policies, and consumer behavior within the Finnish passenger car market.

  • Provide actionable local market and competitor analysis, including pricing reports and benchmarking, to support effective pricing strategies.

  • Prepare segment and product analyses for BYD models to identify trends and opportunities for enhanced market positioning.

  • Interpret data and translate insights into actionable recommendations.

  Product Launch

  • Coordinate pre-launch activities by aligning with the internal teams (marketing, PR, sales, network development) and external stakeholders to ensure timely delivery of all required assets and approvals.

  • Facilitate cross-functional communication to maintain transparency and ensure a smooth, on-schedule product introduction.

  Product Localization

  • Monitor market dynamics, policy developments, and industry trends in real time to identify risks and opportunities for localized product positioning.

  • Coordinate with cross-functional teams (R&D, sales, supply, compliance) to convert input from users, dealers, and authorities into regionalized product adaptations.

Requirements

• Bachelor's degree in Automotive Engineering, Business Administration or a related field is a plus

• At least 5 years of professional experience, including a minimum of 3 years in product management, engineering, or marketing within the automotive or mobility industry.

• Oral / written fluency in English and Finnish, Chinese would be a plus

• Strong data collection and analytical skills, with the ability to extract and present critical insights.

• Excellent communication and presentation skills with an analytical mindset.

• Ability to collaborate effectively in a multi-national, cross-functional environment.

• Able to prioritize and work proactively with efficient time management skills.

• Results-oriented, with a hands-on approach and strong motivation to meet deadlines and deliver outcomes.

• Valid driving license B is a plus

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team 🌏

Location: Helsinki, Finland
Type of Employment: Full-time