About the Team

We are the BYD Czech Republic & Slovakia team — a passionate group of both young and seasoned professionals driven by innovation and a deep understanding of the automotive landscape. As a new entrant brand, we embrace complexity and change, and we are committed to long-term success by delivering top-tier BEV/PHEV products, exceptional customer experiences, and high-quality services to our local markets.

Our forward-thinking mindset, agility, and close collaboration with our valued partners form the foundation of our growth. United by a shared vision of excellence and sustainability, we work together to build a customer-centric and future-ready organization in the Czech Republic and Slovakia.

About the Role

As Marketing Specialist – Slovakia, you will support the execution of local marketing activities to strengthen BYD brand awareness, drive customer engagement, and support commercial performance across the Slovak market.

You will contribute to campaign development, event execution, digital marketing initiatives, and dealer marketing support, ensuring consistent brand communication and high-quality customer touchpoints. This role requires a hands-on mindset, strong coordination skills, and the ability to manage multiple projects in a fast-growing automotive environment.

Key Objectives & Responsibilities

Content Development & Localization

• Create and adapt marketing materials including brochures, presentations, social media content, email campaigns, and website updates.

• Support translation and localization of marketing texts and product communication for the Slovak market.

Event & Launch Coordination

• Support planning and execution of marketing events, trade shows, dealer activations, and product launches.

• Coordinate logistics and operational readiness to ensure successful customer engagement activities.

POS Material Management

• Manage stock and distribution of POS (Point of Sale) materials.

• Coordinate logistics and ensure timely availability of materials for campaigns and events, including direct delivery when required.

Digital Marketing Support

• Support execution of online advertising campaigns across Google Ads and social media platforms.

• Contribute to SEO initiatives and website performance monitoring to maximize reach and engagement.

Performance Tracking & Reporting

• Track marketing campaign performance and prepare reports and presentations.

• Provide insights and recommendations to improve effectiveness and ROI.

Cross-functional Collaboration

• Work closely with PR, Sales teams, dealer network, and external agencies to ensure consistent messaging and campaign execution.

• Monitor BYD brand activities, dealer marketing initiatives, and competitor actions in the Slovak market.

Budget & Operational Support

• Assist in marketing budget tracking and ensure cost efficiency of initiatives.

• Act as a brand ambassador and strong team player with a customer-first mindset.

Key Results

Execution Excellence

• Timely delivery of marketing projects and campaigns.

• Effective coordination of events and marketing initiatives.

Performance Monitoring

• Clear tracking of campaign metrics and activity performance.

• Continuous improvement of marketing effectiveness.

Brand & Customer Impact

• Strong support of brand awareness and customer engagement initiatives.

• Consistent dealer marketing execution aligned with BYD standards.

Required Qualifications & Competencies

Education & Experience

• University degree in Marketing or commercial disciplines.

• 2–3 years of experience in a marketing role.

• Automotive industry experience is an advantage.

Technical Skills

• Strong knowledge of digital marketing tools and platforms.

• Experience with campaign tracking, reporting, and content creation tools.

Personal Competencies

• Customer-oriented mindset and strong interpersonal skills.

• Ability to prioritize tasks and work proactively with strong time management.

• Hands-on, resilient, and open-minded approach.

• Results-driven and comfortable working to deadlines.

About BYD Group

Established in November 1994, BYD Group is a leading multi-sector high-tech company focused on innovation and development in automobiles, rail transit, renewable energy, and electronics.

Committed to improving quality of life through technological innovation, BYD Group operates over 40 subsidiaries with more than 900,000 employees — including over 110,000 engineers — across 400 cities in 79 countries. In 2024, BYD Auto delivered 4.27 million NEVs (BEV + PHEV) globally, maintaining its position as the world leader in new energy vehicle sales.

BYD Group upholds the values of innovation, pragmatism, passion, and competition, contributing to a sustainable future through zero-emission and emission-reduction solutions.

Our purpose is to build a zero-emission future that reconnects humanity with nature and a world of clean air.
We are looking for talent who share this mission and want to create positive impact by joining a diverse and dynamic team 🌏