Marketing Manager - DENZA BeLux

Brussels, Belgium | Full-time | Marketing

About the role

Joining DENZA BeLux, you will build and lead the brand's marketing in Belgium and Luxembourg. You define the local marketing plan in line with our business objectives and the global guidelines. You steer national events, campaigns, dealer marketing and agencies. You make sure the DENZA premium brand and customer experience come to life across the two markets. You report to the Head of Sales DENZA (to be confirmed).

Your responsibilities

• Marketing plan: Define the marketing plan for Belgium and Luxembourg in alignment with business objectives and global marketing strategic guidelines.

• National events: Plan and lead the execution of national events, and analyze each event afterwards to assess its effectiveness and feed the findings into future plans.

• Campaigns: Develop and manage advertising, digital and PR campaigns for the local market in collaboration with appointed agencies.

• Digital assets: Provide digital assets for local market use and ensure their effective use during national campaigns.

• Dealer marketing: Supervise dealer marketing plans and monitor their execution by dealer partners.

• Market insights: Contribute insights to the European marketing plan and monitor competitor activities, including product and financial benchmarks, monthly installments and new campaigns.

• Budget: Oversee and manage the marketing budget, ensuring efficient allocation of resources.

• Media and influencers: Supervise relationships with press, media, agencies, digital media and social influencers, ensuring visibility for the brand and product stories.

• European collaboration: Collaborate with and support the European PR and events teams when planning activities in the local market, and take part in European events or activities when needed.

• Brand ambassador: Act as a brand ambassador, consistently prioritizing the customer experience.

Your profile

• Experience: 5+ years in marketing in the automotive or premium sector, with proven experience in national campaigns and events.

• Education: Bachelor's or Master's degree in marketing, communication or a related field.

• Skills: Integrated campaign management, agency and budget steering, and an analytical approach to results.

• Languages: Fluent in French and Dutch, with professional English as the corporate language.

• Mindset: Entrepreneurial, customer-oriented and hands-on, with a feel for premium brand building.

Our offer

• Long-term contract

• Attractive salary with individual and company bonus

• Meal & Eco-vouchers

• Full-time position, 40h/week with 12 RTT days per year

• Company car with charging card

• Group and hospitalization insurance

• Real opportunities for growth and evolution

• Recently renovated office, easily accessible, in Watermael-Boitsfort

• And the chance to work for BYD!

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD BeLux located in Brussel, Belgium. BYD offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.

About DENZA

DENZA is BYD Group's premium brand for electric and plug-in hybrid vehicles, founded in 2010 and now entering Europe. In Belgium and Luxembourg, we are building a premium brand, a high-quality retail network and a customer experience that lives up to one of Europe's most demanding markets.