About the Department 

In the competitive landscape of Europe's automotive market, the Sales Training Department of BYD Europe is committed to excellence by crafting tailored, forward-thinking training initiatives. These initiatives seamlessly meld BYD's innovative spirit with Europe's diverse automotive culture. Our mission is to empower our NSCs, dealership partners, key accounts, and our dedicated internal teams with the vision of BYD Group and its brands, providing product and technology knowledge that aligns with our customer experience strategies. Through continuous collaboration, technological integration, and market adaptability, we strive to establish BYD Group with its excellent automotive brands in Europe, all while championing unparalleled customer experiences.

About the Role

As the Regional Sales Excellence Lead – Germany / DACH, you will play a critical role in ensuring that our Germany / DACH customer-facing teams are fully skilled and equipped to deliver consistently outstanding and meaningful customer experiences.

Our main goal

Empowering European sales teams at all levels with a focus on customer service and sales objectives. Embedded within the GTM (Go to Market) project team, deeply involved in all aspects of frontline sales, and promoting sales activities, sales empowerment, and other projects.

You will localize, optimize and deliver sales training materials and content that will ensure that our digital, retail and dealer-based sales teams have the necessary knowledge, skills, attitudes and behaviors they will need to deliver excellence at every stage of our customer journey for passenger cars: from initial lead enquiry through to vehicle delivery and customer loyalty retention.

You will be expected to develop and execute high-quality and impactful sales training for each of our New Energy Vehicle (NEV) model available in Europe. The training will be delivered in-person or virtually online, as a result, this position requires a comprehensive understanding of how to effectively develop teams and individuals to deliver an exceptional customer experience.

In addition to the above, you will also assume the role of Regional Training Partner for Germany / DACH. These particular requires close coordination with the sales, network development, and relevant teams in the NSC.

You will be a member of the European Sales Training Department and report directly to the European Sales Excellence Manager. 

Your tasks

• Adapt the EU Sales Excellence Master Plan (SEMP) and Certification Program to meet the specific needs of the Germany / DACH market.

• Deliver impactful, effective, and efficient sales and product training sessions and content, balancing digital, virtual, and physical learning methods.

• Manage the database of market dealer staff in Learning Platforms and Tools in close collaboration with the Training Coordination Team.

• Contribute to the development of the SEMP, including BYD Group introduction, brand insights, product knowledge, onboarding, sales and delivery skills, customer experience, and training validation/certification.

• Work with internal and external stakeholders and subject matter experts to determine training needs and quickly identify, build, and implement training solutions based on SEMP.

• Track and record all training interventions conducted in the market and provide monthly training reports in time as required for centralized Europe-wide reporting.

• Search for, control, and advise on possible external agencies for collaboration in development, execution, or consultancy.

• Provide ad-hoc performance coaching for teams and individual team members as necessary. Track and record all training interventions conducted in market and provide monthly training reports in time as required to feed in to centralized Europe-wide reporting.

• Searching, control and advising of possible external agencies which may collaborate in the development / execution / consultancy.

• Provide ad-hoc performance coaching for team (members) or other Germany / DACH speaking training programs where necessary. 

Key Objectives

• Implementation and adaptation of Sales Excellence Master Plan (SEMP)

• Validation and certification of local trainers

• Training Completion tracking

• Sales Staff certification management

• Customer Satisfaction Rates/NPS

You have

• Bachelor’s degree in automotive, marketing or equivalent experience.

• 3 years' experience in a customer-focused training/coaching team or organization.

• Customer-centric mindset connected with our mission and a more sustainable future.

• Excellent Germany / DACH and English language skills (knowledge of other European languages and/or Chinese would be a plus).

• Excellent coaching, training, communication, and interpersonal skills, with a proven track record of positive influence in teams.

• In-depth knowledge and passion about the history, brands, products, and technologies of the European automotive industry.

• Familiarity with digital tools such as the Microsoft Office suite, Adobe creative tools, and the ability to create/optimize digital/F2F content to support SEMP.

• Ability to work in a rapidly developing, dynamic environment and partner effectively with cross-border/cultural teams.

• Ability to travel up to 50% of the time, mainly in the retail network of Germany / DACH and with regular visits to BYD European HQ.

We offer

• Opportunity to be a part of a solid, multi-industry and fast-growing international company;
• Space and freedom for your personal growth and career development in the sustainable industry;
• Competitive remuneration based on your performance and experience and service vehicle for business use.
• Team building events and employee learning opportunities. 

About BYD Group

Established in February 1995, BYD Group is a leading multi-sector high-tech company focused on the innovation and development in automobiles, rail transit, renewable energy, and electronics.

Committed to fulfilling a better life through technological innovations, BYD Group leverages a powerful network of over 40 subsidiaries and 700,000 employees worldwide in over 400 cities of 79 countries, actively drive the implementation of comprehensive zero-emission and emission reduction solutions. In 2023, BYD Auto sold 3.02 million NEV (BEV+PHEV) globally, maintaining its position as the world leader in NEV sales.

BYD Group upholds the values of innovation, pragmatism, passion, and competition, dedicating itself to technological empowerment throughout the entire process of renewable energy acquisition, storage, and application, contributing to the goal of the sustainable future development for all humanity.

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team 🌏