In the competitive landscape of Europe's automotive market, the Customer experience Department of BYD Europe is committed to excellence by crafting tailored, forward-thinking training initiatives. These initiatives seamlessly meld BYD's innovative spirit with Europe's diverse automotive culture. Our mission is to empower our NSCs, dealership partners, key accounts, and our dedicated internal teams with the vision of BYD Group and its brands, providing product and technology knowledge that aligns with our customer experience strategies. Through continuous collaboration, technological integration, and market adaptability, we strive to establish BYD Group with its excellent automotive brands in Europe, all while championing unparalleled customer experiences.

Your Role

As the Regional Sales Excellence Specialist – CEE & Hungary you will play a critical role in ensuring that our CEE & Hungary customer-facing teams are fully skilled and equipped to deliver consistently outstanding and meaningful customer experiences. Our main goal is to empower European sales teams at all levels, with a focus on customer service and sales objectives.

You will localize, optimize, and deliver sales training materials and content to ensure that our digital, retail, and dealer-based sales teams have the necessary knowledge, skills, attitudes, and behaviors required to deliver excellence at every stage of our customer journey for passenger cars, from initial lead inquiry through to vehicle delivery and customer loyalty retention.

You will be expected to develop and execute high-quality and impactful sales training for each of our New Energy Vehicle (NEV) models available in Europe. The training will be delivered in-person or virtually online. As a result, this position requires a comprehensive understanding of how to effectively develop teams and individuals to deliver an exceptional customer experience.

You will also be deeply engaged with frontline sales, sales activation events, and other relevant projects to ensure that the skills and knowledge delivered in the training are up-to-date and beneficial to the sales activities happening in the field.

In addition to the above, you will also assume the role of Regional Training Partner in the CEE & Hungary. This particular role requires close coordination with the sales, network development, and relevant teams in the NSC.

You will be a member of the European Customer Experience Department and report directly to the European Sales Excellence Manager.

Your Tasks

• Adapt the European Sales Excellence Master Plan (SEMP) and Certification Program to meet the specific needs of the CEE & Hungary market.

• Deliver impactful, effective, and efficient sales and product training sessions and content, balancing digital, virtual, and physical learning methods.

• Manage the database of market dealer staff in Learning Platforms and Tools in close collaboration with the Training Coordination Team.

• Contribute to the development of the SEMP, including BYD Group introduction, brand insights, product knowledge, onboarding, sales and delivery skills, customer experience, and training validation/certification.

• Work with internal and external stakeholders and subject matter experts to determine training needs and quickly identify, build, and implement training solutions based on SEMP.

• Track and record all training interventions conducted in the market and provide monthly training reports in time as required for centralized Europe-wide reporting.

• Search for, control, and advise on possible external agencies for collaboration in development, execution, or consultancy.

• Provide ad-hoc performance coaching for team (members) or other English speaking training programs where necessary.

Key Objectives

• Implementation and adaptation of Sales Excellence Master Plan (SEMP)

• Validation and certification of local trainers

• Training Completion tracking

• Sales Staff certification management

• Customer Satisfaction Rates/NPS

You have

• Bachelor’s degree in automotive, marketing or equivalent experience.

• 3 years' experience in a customer-focused training/coaching team or organization.

• Customer-centric mindset connected with our mission and a more sustainable future.

• Excellent English language skills (knowledge of other European languages and/or Chinese would be a plus).

• Excellent coaching, training, communication, and interpersonal skills, with a proven track record of positive influence in teams.

• In-depth knowledge and passion about the history, brands, products, and technologies of the European automotive industry.

• Familiarity with digital tools such as the Microsoft Office suite, Adobe creative tools, and the ability to create/optimize digital/F2F content to support SEMP.

• Ability to work in a rapidly developing, dynamic environment and partner effectively with cross-border/cultural teams.

• Ability to travel up to 50% of the time, mainly in the retail network of CEE & Hungary and with regular visits to BYD European HQ.

About BYD Group

Established in February 1995, BYD Group is a leading multi-sector high-tech company focused on the innovation and development in automobiles, rail transit, renewable energy, and electronics.

Committed to fulfilling a better life through technological innovations, BYD Group leverages a powerful network of over 40 subsidiaries and 700,000 employees worldwide in over 400 cities of 79 countries, actively drive the implementation of comprehensive zero-emission and emission reduction solutions. In 2023, BYD Auto sold 3.02 million NEV (BEV+PHEV) globally, maintaining its position as the world leader in NEV sales.