About the role

As we continue to expand our digital footprint and engage with diverse audiences across Europe, data-driven insights and optimized paid media
strategies are crucial to our success. We are seeking a Social Media Data & Paid Media Analyst who will combine advanced analytical skills with
expertise in paid advertising, driving both our organic and paid social media efforts to new levels.
This role is pivotal in helping us understand performance across social platforms, identify growth opportunities, and maximize the impact of our
advertising spend. By seamlessly integrating social media analytics with paid campaign management, this position ensures our strategies are
both effective and efficient.

Key Responsibilities

1. Social Media Performance Analysis
○ Collect, clean, and analyze social media data (Facebook, Instagram, LinkedIn, YouTube) to measure engagement, reach,
follower growth, and conversion rates.
○ Track performance metrics using tools like Google Analytics, Brandwatch, Sprout Social, Meta Business Manager, Metricool,
or Hootsuite.
○ Conduct competitor and trend analysis to keep the brand ahead of industry shifts.

2. Data-Driven Insights & Reporting
○ Develop comprehensive dashboards and reports that visualize KPIs and campaign performance for key stakeholders.
○ Provide actionable recommendations to optimize content strategies, improve ROI, and inform broader marketing tactics.
○ Present findings in clear, concise formats to cross-functional teams, including Marketing, Sales, and Leadership.

3. Paid Media Campaign Management
○ Plan, execute, and optimize paid advertising campaigns across Facebook, Instagram, LinkedIn, and other relevant platforms.
○ Utilize advanced targeting and audience segmentation to reach the most relevant audiences, driving higher engagement and
conversion.
○ Ensure budget allocation is closely monitored, avoiding overspending and maximizing ROI.

4. Testing & Optimization
○ Conduct A/B tests on ad creatives, messaging, and placements to continually refine paid media performance.
○ Collaborate with content and creative teams to apply insights from test results to future campaigns and organic content
strategies.
○ Evaluate campaign performance data regularly to identify areas for improvement and drive continuous innovation.

5. Strategic Collaboration
○ Work closely with the wider Marketing team to ensure social media efforts are integrated with broader company goals.
○ Align with Sales and Customer Service teams to provide unified brand messaging and customer experiences.
○ Share data insights to enhance cross-department decision-making, ensuring cohesive and impactful digital strategies.

6. Budget Management & Efficiency
○ Monitor and adjust ad spend in real-time based on performance metrics.
○ Provide forecasts and projections for future budgeting needs, ensuring strategic use of marketing resources.

Qualifications

1. Education: Bachelor’s degree in Marketing, Communications, Data Science, Business, or a related field.

2. Experience:
○ 3–5 years in data analysis (specifically related to social media performance) and/or paid media management.
○ Proven success in planning and optimizing paid advertising campaigns (Meta Ads Manager, LinkedIn Campaign Manager,
Google Ads, etc.).
○ Familiarity with automotive industry trends is a strong plus.

3. Technical Skills:
○ Proficiency in social media analytics tools (e.g., Google Analytics, Sprout Social, Excel, Tableau).
○ Experience with A/B testing and performance optimization for social ads.
○ Strong understanding of digital marketing metrics (CPM, CPC, CTR, CPA) and customer segmentation.
○ Knowledge of SEO, programmatic advertising, or CRM/marketing automation platforms is a bonus.

4. Soft Skills & Competencies:
○ Exceptional analytical and problem-solving skills with acute attention to detail.
○ Excellent communication (written and verbal) for presenting complex data in understandable terms.
○ Collaborative mindset, able to work efficiently with cross-functional teams in a fast-paced environment.
○ Results-oriented, with the ability to prioritize tasks and manage multiple projects and deadlines.
○ Open-minded, resilient, and connected to our mission of a more sustainable future.
○ C1 English level

Why Join BYD Europe?

1.  Impactful Work: Drive the data and paid media strategies that shape our brand’s market growth in Europe.
2. Collaborative Environment: Partner with diverse teams—Marketing, Sales, Customer Service—to deliver integrated campaigns.
3. Growth Opportunities: Expand your skill set with the latest tools and technologies in digital marketing, analytics, and automotive
innovation.
4. Sustainability Focus: Contribute to a company dedicated to a cleaner, more sustainable future.

We look forward to welcoming a Social Media Data & Paid Media Analyst who is ready to elevate our social media efforts through insightful data analysis and high-performing paid campaigns. If you are passionate about leveraging analytics for tangible business results and driving innovative digital strategies, we encourage you to apply and become a key player in our European marketing team.