Digital Advertising Specialist (Search)

About the Role:
We are seeking a highly skilled Digital Advertising Specialist (Search) to manage and optimize paid search campaigns across multiple platforms. This role requires an operational expert who is hands-on with ad platforms, deeply analytical, and capable of driving measurable results. Experience in the automotive industry is a plus.
Key Responsibilities:
Strategically plan, execute, and optimize search advertising campaigns on platforms like Google Ads and Microsoft Advertising.
Conduct keyword research, competitive analysis, and audience targeting.
Manage bid strategies, budget allocations, and A/B testing to maximize performance.
Implement data-driven optimization techniques to enhance ROI and conversion rates.
Collaborate with creative and development teams to enhance ad copy and landing page effectiveness.
Track, measure, and report campaign performance using tools like Google Analytics, Search Console, and other tracking systems.
Stay up-to-date with industry trends, search engine algorithm updates, and best practices.
Qualifications & Skills:
5 years of hands-on experience in search advertising (PPC).
Proficiency in Google Ads, Bing Ads, Google Analytics, Google Tag Manager, and other PPC platforms.
Strong data-driven mindset, with the ability to analyze trends and make informed decisions.
Experience in automotive marketing is highly desirable.
Excellent analytical and problem-solving skills, with a results-driven approach.
Strong communication and collaboration abilities.
We offer:
- Job in a fast-developing company which embodies sustainable and forward-thinking technology.
- Performance and experience based competitive remuneration, commuting allowance.
- Team building events and employee learning opportunities.
Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team 🌏
- Department
- Marketing
- Role
- Social Media Specialist
- Locations
- Milan
Milan
About BYD Europe
As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.
Digital Advertising Specialist (Search)
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