BYD Denza - Marketing Specialist (France Market)
About BYD
Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.
BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.
BYD Europe BV located in Hoofddorp, Netherlands. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.
About BYD France
BYD France is the French National Sales Company of BYD BV Europe and BYD Company Ltd, a China-based company and a leading global supplier of green energy technologies. BYD France offers a range of electric vehicles, including all-electric cars, buses & forklifts. BYD is expanding its operations in France to support a growing portfolio of New Electric Vehicle Passenger car and LCVs projects.
Job Responsibilities
1. Market Research & Analysis: Collect data on the French automotive market, including competitor dynamics, industry trends, customer needs and preferences. Provide data support for the company's market strategy formulation.
2. Marketing Plan Development & Execution: Formulate specific marketing plans tailored to the French market (covering advertising, promotions, public relations, etc.) based on the company's market strategy. Organize and implement these plans to achieve the company's sales targets in the French market.
3. Project Coordination & On-site Event Management: Take charge of project coordination for various marketing activities, including event planning, venue arrangement and material preparation. Ensure the smooth progress of events, handle on-site issues promptly, and evaluate and summarize event effectiveness.
4. Brand Promotion & Maintenance: Maintain and enhance Denza's brand image in the French market. Collaborate closely with the design team, sales team and other relevant teams to ensure all brand-related activities align with the company's values and goals.
5. Partner Relationship Management: Identify and establish cooperative relationships with local partners in France (such as advertising agencies, media outlets and distributors). Expand market channels and increase brand influence.
6. Sales Data Management & Analysis: Collect, organize and analyze sales data in the French market. Regularly report market information and customer needs to the company, providing a basis for market decision-making.
7. Cross-departmental Collaboration: Maintain close communication and cooperation with internal departments of the company (including R&D, production and customer service). Ensure marketing activities are consistent with the company's overall strategy.
Requirements
1. With over 5 years of relevant marketing work experience; experience in automotive industry marketing is preferred.
2. Proficient in English and French, capable of using both languages as working languages for daily communication, business negotiations and document writing.
3. Possess rich experience in project coordination and on-site event management; able to independently organize and execute various marketing events.
4. Strong market research and data analysis capabilities; able to develop effective marketing strategies based on market data.
5. Excellent communication skills and teamwork spirit; able to communicate and collaborate efficiently with different departments and partners.
6. Familiar with the culture, consumption habits and business environment of the French market; have a keen insight into the automotive market.
7. Can accept frequent business trips.
We Offer:
- Competitive remuneration based on performance and experience.
- Opportunities for department and company-wide team building events.
- A chance to contribute to the transition towards zero-emission transportation and the decarbonization of the economy.
If you align with our mission and have the skills we need, apply to be our Finance Assistant in France today. Join us in our journey towards a sustainable future!
Location: France
Type of Employment: Full-time
- Department
- Marketing
- Locations
- Courbevoie
Courbevoie
About BYD Europe
As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.