About BYD France
BYD France is the French National Sales Company of BYD BV Europe and BYD Company Ltd, a China-based company and a leading global supplier of green energy technologies. BYD France offers a range of electric vehicles, including all-electric cars, buses & forklifts. BYD is expanding its operations in France to support a growing portfolio of New Electric Vehicle Passenger car and LCVs projects.

Influencer Marketing Specialist – BYD France

Key Responsibilities

- Develop and execute influencer marketing strategies to enhance BYD’s brand visibility, preference, and engagement in the French market.

- Identify, evaluate, and onboard influencers/KOLs across automotive, tech, lifestyle, and premium categories, ensuring strong brand alignment.

- Manage end-to-end influencer campaigns: brief creation, content review, timeline management, budget tracking, and performance optimization.

- Collaborate closely with Marketing, Social Media, PR, and Sales teams to ensure influencer content supports product launches, campaigns, and brand positioning.

- Monitor industry trends, competitor activities, and emerging creators to continuously elevate BYD’s influencer approach.

- Analyze campaign performance and produce data-driven reports with insights and recommendations for improvement.

Requirements

- Bachelor’s degree or above in Marketing, Communications, Digital Media, or a related field.

- Minimum 7 years of experience in influencer marketing, preferably in automotive, tech, lifestyle, or other premium/luxury industries.

- Strong understanding of social platforms (Instagram, TikTok, YouTube) and influencer ecosystem in France.

- Excellent project management, communication, and negotiation skills, with the ability to manage multiple campaigns simultaneously.

- Fluent in French and English (both mandatory); Chinese is an advantage.