About BYD France

BYD France is the French National Sales Company of BYD BV Europe and BYD Company Ltd, a China-based company and a leading global supplier of green energy technologies. BYD France offers a range of electric vehicles, including all-electric cars, buses & forklifts. BYD is expanding its operations in France to support a growing portfolio of New Electric Vehicle Passenger car and LCVs projects.

Key Responsibilities
This role acts as the central training orchestrator, working closely with internal BYD teams (Product, Sales, Marketing) as well as external training agencies and the dealer network.

Training Program & Certification Design

• Design the overall architecture of the BYD sales training program (onboarding, continuous training, new product launches, technologies, fiscal environment, sales arguments).

• Build and manage a structured sales certification pathway (levels, prerequisites, assessments, validation, tracking).

• Develop and formalize training materials: presentations, e-learning modules, quizzes, video content, livestream scripts.

Training Coordination & Delivery

• Act as the main point of contact for external training partners and agencies.

• Coordinate and manage all training formats:

• Face-to-face classroom training

• Web-based and e-learning modules

• Livestreams and digital training sessions

• Build and manage the annual dealer training calendar.

Training Facilitation & Field Support

• Personally deliver selected strategic training sessions when relevant.

• Support the dealer network on the field to ensure proper adoption of training content.

• Collect feedback from the network and internal stakeholders.

Performance Tracking & Continuous Improvement

• Monitor training KPIs (certification rates, attendance, satisfaction, training impact).

• Continuously improve training content, formats and processes in line with network needs and product evolution.

Profile & Experience

• Proven experience in sales training, training coordination or capability development, ideally within automotive, mobility or retail environments.

• Previous experience as a Sales Trainer / Product Trainer is a strong advantage.

• Strong project management and multi-stakeholder coordination skills.

• Excellent communication skills, both written and verbal.

• Comfortable with digital learning formats (e-learning platforms, webinars, livestream tools).

• Highly organized, autonomous, and network-oriented.

• Professional-level English and French required.