Digital Marketing Specialist – Denza (BeLux)
About BYD
Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.
BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.
BYD Europe BV located in Hoofddorp, Netherlands. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.
Key Objectives & Responsibilities:
· Develop and execute the social media strategy for Denza in Belgium and Luxembourg, together with our social media European team.
· Review and approve all social media content, ensuring it aligns with our brand guidelines, messaging, and voice.
· Monitor brand coherence across all social platforms, accounts and markets.
· Maintain an up-to-date content calendar that reflects marketing initiatives, product launches, and company events.
· Responsible for content updates and social media management tools operations.
· Support the content creation team to develop compelling content ideas and campaigns that align with social media goals and objectives.
· Conduct research and identify opportunities to enhance our social channels' performance and drive website traffic.
· Monitor and maintain brand reputation, addressing any potential issues that may arise on social media promptly and professionally.
· Constantly improve the community management process.
Job Requirements:
· Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
· 3+ years of experience in social media management
· Proven experience working with external social media agencies and coordinating cross-functional stakeholders.
· Strong understanding of social media platforms (Linkedin, instagram, X, Facebook, etc.), content formats, and best practices.
· Solid knowledge of brand guidelines, tone of voice, and content governance, with a strong eye for detail and consistency.
· Hands-on experience with social media management and publishing tools (e.g. Sprout, Hootsuite, Sprinklr, Meta Business Suite).
· Fluent in Dutch and French, able to work in English
We Offer:
Competitive remuneration based on performance and experience.
Opportunities for department and company-wide team building events.
A chance to contribute to the transition towards zero-emission transportation and the decarbonization of the economy.
Location: Belgium
Type of Employment: Full-time
- Locations
- Brussels
Brussels
About BYD Europe
As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.