About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

Role and responsibilities:

• Digital & Social Media Management: Direct the dealership's online presence, including website content, SEO, and paid digital campaigns (Google Ads, Meta).
• Campaign Links: Apply trackable UTM parameters to all campaign URLs to identify exactly which posts, emails, or ads drive your traffic.
• Lead Generation: Oversee the creation of promotional materials and landing pages to capture and nurture high-intent buyer leads.
• ROI Oversight: Tracking key performance indicators (KPIs) like Return on Ad Spend (ROAS) and Cost Per Lead (CPL), and conversion rate.
• Brand Awareness: Measure reach, impressions, and video completion rates.
• KOL : manage and training the KOL candidates
• Event Planning: Plan and coordinate in-store promotions, vehicle launches, off-site test drives, and community sponsorships.
• Cross-Functional Collaboration: Work closely with the General Sales Manager (GSM) to push priority inventory.
• Creative design of marketing communications: implement the marketing campaign material design and creation, such as the Banner, Video, presentation.
• Collateral Creation: Design marketing collateral such as brochures, presentations, event signage, and infographics
• Collaboration: Work closely with the marketing, product, and content teams to translate complex ideas into engaging, audience-focused designs
• Asset Management: Organize, maintain, and update our digital asset management library
• Other tasks as assigned.

Qualifications & Skills

• Experience: 3–5 years of automotive retail marketing or agency experience.
• Technical Skills: Proficiency with CRM software, Google Analytics, digital advertising platforms, and inventory feed management.
• Design Software : Canva, Adobe Express, Visme, Figma, Creatopy and others
• Analytical Mindset: Strong ability to interpret data and adjust ad spend accordingly.
• Communication: Exceptional copywriting, design review, and project management skills
• Language: Preferably you speak Chinese, Finnish is also a plus.

We Offer:

• Competitive remuneration based on performance and experience.

• Opportunities for department and company-wide team building events.

• A chance to contribute to the transition towards zero-emission transportation and the decarbonization of the economy.

Location: Helsinki, Finland
Type of Employment: Full-time