Who we are

BYD Group is a leading high-tech multinational, based in Shenzhen, China. Operating across four core industries ; IT, automotive, new energy, and rail transit ; As of today, BYD employs nearly one million people worldwide.

At BYD Iberia, we are redefining the future of mobility. As part of the world’s leading New Energy Vehicle company, we are committed to building a sustainable, zero-emission future where technology and nature coexist in harmony.

Your mission

As Dealer Marketing Specialist, you will drive and execute marketing strategies across our dealer network in Portugal. This role is key to ensuring brand consistency, increasing visibility at the point of sale, and optimizing the performance of local campaigns in collaboration with our dealers.

What You’ll Be Doing

• Develop and implement local marketing plans in collaboration with dealers, aligned with the corporate marketing strategy.

• Coordinate local and regional advertising campaigns and promotional activities, including digital media, events, point-of-sale materials, and dealer activations.

• Manage and distribute online and offline marketing materials to ensure brand consistency across the dealer network.

• Analyze campaign data and dealer KPIs to optimize marketing investments and maximize ROI.

• Act as the main point of contact between the brand’s Dealer Marketing department and the dealer network, ensuring the correct implementation of marketing strategies.

• Monitor dealers’ digital presence, including websites, social media channels, and Google Business Profiles, and recommend improvements.

• Oversee dealers’ local communication campaigns and ensure their alignment with brand guidelines.

• Support the department with budget management and monitoring.

• Prepare weekly, monthly, and ad-hoc reports on dealer marketing activities and performance.

• Support the organization of local and regional events, trade shows, dealership openings, and product launches.

• Analyze the performance of local campaigns, including ROI, leads, and dealership traffic, and propose improvement actions.

• Support the organization of marketing training sessions and workshops for the dealer network.

What You Bring

• University degree in Advertising, Marketing, Communications, Business Administration, or a related field.

• Strong knowledge of Microsoft Office, particularly Excel (pivot tables, charts, and data analysis) and PowerPoint (professional presentations).

• Strong analytical skills and the ability to measure the effectiveness of marketing activities.

• At least 3–4 years of experience in marketing, preferably within the automotive or retail sector, or within an advertising agency.

• Excellent communication skills and the ability to work effectively with multiple stakeholders.

• Proactive, results-oriented, and highly organized profile.

• Intermediate to advanced level of English, both written and spoken.

• Willingness to travel occasionally to dealerships.

Why Join Us

• Be part of a fast-growing, innovative global automotive company.

• Work closely with top leadership, influencing strategic projects and initiatives.

• Collaborate in a dynamic, multicultural environment that values proactivity, creativity, and excellence.

• Opportunity to develop professionally and grow within a leading organization in the electric mobility sector.

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team 🌏