About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD Europe BV located in Hoofddorp, Netherlands. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.

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Key Responsibilities

• Community Growth & Engagement：

Develop and execute community growth strategies tailored to the Nordics market

Drive user engagement through campaigns, discussions, and interactive content

Identify and nurture key users (KOLs, active contributors, brand advocates)

• Content Planning & Management

Plan and publish high-quality, localized content (posts, topics, campaigns)

Moderate user-generated content to ensure quality and compliance

Identify trending topics and align content with user interests

• Campaign & Event Execution

Plan and execute online and offline campaigns (e.g., test drive events, meetups)

Collaborate with marketing and after-sales teams to launch engagement initiatives

Support offline activities such as vehicle showcases and community events

• Data & Insights

Monitor community performance metrics (engagement, retention, growth)

Analyze user behavior and optimize content and operations strategies

Provide regular reports and actionable insights

Skills, Qualifications, and Experience Required:

• Bachelor’s degree or above

• 2+ years experience in community operations, social media, or content marketing

• Strong understanding of Nordics digital platforms and user behavior (e.g., Instagram, TikTok, Facebook)

• Passion for automotive industry (EV knowledge is a plus)

• Excellent English and Swedish / Norwegian / Danish / Finnish communication and copywriting skills

• Strong sense of ownership and execution

• Strong understanding of the Nordics market, including local user behavior, culture, and digital trends

• Proven experience in localized community operations and user engagement strategies

We Offer:

• Competitive remuneration based on performance and experience.

• Opportunities for department and company-wide team building events.

• A chance to contribute to the transition towards zero-emission transportation and the decarbonization of the economy.

Location: Sweden
Type of Employment: Full-time