Community Specialist
Who we are
BYD Group is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide.
At BYD Iberia, we are redefining the future of mobility. As part of the world´s leading New Energy Vehicle company, we are committed to building a sustainable, zero-emission future where technology and nature coexist in harmony.
Your mission
The Marketing Department within BYD Spain is responsible for developing and implementing tailored marketing strategies to drive performance in Spain and deliver results that meet business objectives. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the Spanish market.
As community specialist, your role is focused on building and nurturing a vibrant community for BYD owners while also supporting the broader social media strategy for BYD Spain. You are a passionate communicator, adept at creating engaging content and fostering positive relationships both online and offline.
What you’ll do
Community Management (Club BYD):
- Develop, launch, and manage the "Club BYD," an exclusive community for BYD vehicle owners in Spain.
- Create and curate exclusive content (articles, newsletters, videos) and benefits for club members.
- Plan and execute online and offline events, meetups, and unique experiences for the community.
- Moderate community platforms, stimulating conversation, and ensuring a positive and respectful environment.
- Act as the primary point of contact for the owner community, gathering feedback and insights to share with the wider marketing and product teams.
Social Media Collaboration:
- Work in close collaboration with the Social Media Specialist to manage and execute the organic social media strategy for BYD Spain across platforms like Meta, TikTok and LinkedIn.
- Assist in the creation, planning, and scheduling of engaging social media content that aligns with our brand voice.
- Monitor social media channels for customer comments and inquiries, providing timely and helpful responses.
- Analyze and report on community growth and engagement metrics across social platforms.
What You Bring
- University Degree in Marketing, Communications, Public Relations, or a related field.
- 2-4 years of experience in community management, social media management, or a similar role.
- Effective and fluent communicator in both Spanish and English (written and spoken).
- Proven experience building, growing, and moderating online communities.
- In-depth knowledge of major social media platforms and their best practices.
- Excellent copywriting and content creation skills, with a keen eye for detail.
- A customer-oriented mindset with strong interpersonal and communication skills.
- Proactive, resilient, and open-minded, with efficient time management skills.
- Results-oriented, with the ability to work towards deadlines and take a hands-on approach.
Why Join Us
- Be part of a fast-growing, innovative global automotive company.
- Work closely with top leadership, influencing strategic projects and initiatives.
- Collaborate in a dynamic, multicultural environment that values proactivity, creativity, and excellence.
- Opportunity to develop professionally and grow within a leading organization in the electric mobility sector.
Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team 🌏
- Department
- Marketing
- Locations
- Madrid
Madrid
About BYD Europe
As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.